Why can’t I pull my docker images from Google Cloud Build?

I created a an image which I built using gcloud build, now I want to run this image locally but I can’t seem to be able to download it.

When running:
docker pull us-central1-docker.pkg.dev/me-testrepo/test-repo/helloworld:v1

I get the following error

Error response from daemon: Get https://us-central1-docker.pkg.dev/v1/me-testrepo/test-repo/helloworld/manifests/v1: denied: Permission "artifactregistry.repositories.downloadArtifacts" denied on resource "projects/me-testrepo/locations/us-central1/repositories/test-repo" (or it may not exist)

I’m new to this docker thing, so any help is welcome!

Source: Docker Questions